Designer. Builder. Leader.
AI-forward, hands-on product design leader actively designing and building digital products and platforms within high-performing design organizations.
Hands-on leadership spanning digital strategy definition, future-state vision, and AI-native execution for leading global brands.
What I do
Leads the strategic growth and performance of the UX discipline at Fantasy.co. Establishes standards for design excellence and delivery at scale. Partners with senior clients across key global accounts to drive meaningful business impact.
Head of User Experience
Member of the executive leadership team at Fantasy.co, shaping organizational vision and long-term strategy. Establishes culture, operating models, and leadership alignment in support of core business objectives.
Executive Leadership
Deep expertise across digital strategy, experience design, and large-scale execution. Proven ability to align business objectives, technology, and design to deliver complex initiatives at speed. Strength lies in translating 0 to 1 concepts into market-ready experiences through hands-on creative direction across brand, visual design, UX, motion design, research, and content strategy.
Cross-Disciplinary
Experience with: Claude Code, Antigravity, GitHub, Vercel, VS Code, Lovable, Supabase, Figma/Figma Make, Midjourney, Runway, ElevenLabs, Wispr Flow, Dia, and if you’re reading this then this list is old because this is the world we live in.
And I love it.
In the Files
Featured Case Study
A selection of product experiences that I have successfully launched into the market.
What I’ve Launched
Royal Caribbean App
An end-to-end reimagining of Royal Caribbean’s flagship app, launched in nine months to redefine the cruise experience from pre-boarding through onboard engagement.
Measuring Success
• 22% increased onboard WiFi sales
• 45% increase in on-board reservations
• 4.8 average star rating in app store
UFC Website + App + TV
A reimagined digital storytelling platform designed to elevate UFC as a global challenger brand and deepen engagement with audiences worldwide.
Measuring Success
• 60% increase in time spent on Athlete pages
• 53% increase in referrals to UFC.TV
• 47% increase in UFC.TV transactions
Sleep IQ App
A seamless hardware-to-software ecosystem that translated biometric sleep data into meaningful, behavior-shaping insights through a unified mobile experience.
Measuring Success
• 4.5 average star rating in app store (131,000+ Reviews)
• 47% decrease in support calls from app
A digital ecosystem designed in parallel with the Academy Museum’s construction, extending the magic of movies beyond the building through immersive, end-to-end visitor experiences.
Measuring Success
• 4.7 average star rating in app store
• Successful Bloomberg grant of $300 million
• Academy Board of Directors Alignment & Sign off