Great leadership leadership unlocks what they believe is already there.

Leaders create the conditions where clarity, trust, and focus allow people to do the work they are uniquely best at.

Ethos

❋ What I do

I am a hands-on design and UX leader with over 20 years of experience building digital products, platforms, and organizations.

❋ How I do it

I operate at the intersection of vision, systems, and execution. I align leaders, teams, and disciplines around clear objectives, scalable operating models, and high standards of quality.

❋ Where I do it

I currently serve as Head of UX at Fantasy, a global experience design and innovation firm partnering with leading brands to shape the future of digital products, platforms, and intelligent experiences.

❋ Why I do it

I believe design has the greatest impact when it shapes how organizations think, decide, and deliver. 

Day Two

Partnering with Nike the Last 3+ Years

I’ve had the privilege of partnering with one of the most pioneering brands in the world as they continue to bring innovation and inspiration to every athlete in a rapidly evolving landscape, elevating experience, strategy, and design at scale. 

Ai Innovation

[ Confidential ]

Digital

Global, Lebron, Kobe, Giannis, Training

Retail

Global Retail Vision, Omni-channel. Nike By You

Operations

Marketing operations vision & workshops, OKR

Jordan

Vision & Strategy, Asset Generator 

Skillset

Staying close to the work keeps me grounded in craft, curiosity, and empathy, which is why it sits at the center of my leadership ethos.

Born from an IC background

Shaping product direction through insight, vision, and execution

Experience Strategy

Designing end-to-end experiences from concept through delivery

Product Design

Defining interaction models that balance user needs and systems

User Experience

Designing visual languages that reinforces experience and brand

Visual Design

Crafting brand experiences that feel coherent and intentional

Brand

Impact

From Strategy to Shipping

I partner with teams to take work from early strategy and definition through design, build, and launch, ensuring ideas make it all the way into customers’ hands with clarity and quality intact.

Liv Golf Website & App
UFC Website + App + TV
Royal Caribbean App
Dolby.com
Huawei Watch

Acura.com

Salesforce.com

T-Mobile.com
Sleep IQ App

Indeed.com

Honda.com
Academy Museum Web + App