Executive leader of a 3+year Nike engagement integrating AI, organizational operations, vision setting, and defining next-generation branded experiences.
Account Leadership
Generative AI Innovation
Drove generative AI strategy and adoption at Nike at the C-suite level, defining vision, enabling marketing teams through hands-on training, and delivering consumer-facing AI experiences across platforms.
Teams
Brand Creative, Product, Marketing Operations, Innovation Lab, Marketing AI
Global Digital Marketing
Partnered with Nike’s premier brands to envision and strategize customer-facing digital experiences that combine brand storytelling with technical innovation.
Teams
Lebron, Jordan, Kobe, Brand Creative, Product, Marketing AI
Global Retail Stores
Defined a global retail offense with Nike’s C-suite, delivering branded experiences across stores worldwide.
Teams
Global Retail, Omni-channel, Service Design
Global Marketing Operations
Built a new global marketing operations function with Nike leadership, shaping vision, operating models, and OKRs by facilitating and leading multiple hands-on workshops.
Teams
Marketing Ops, Icon Studios Shanghai & LA, Retail, Marketing AI, Icon Studios, Women’s, Digital, Planning, Shared Services, Kids, & Brand Initiatives
