Executive leader of a 3+year Nike engagement integrating AI, organizational operations, vision setting, and defining next-generation branded experiences.
Account Leadership
Generative AI Innovation
Drove generative AI strategy and adoption at Nike at the C-suite level, defining vision, enabling marketing teams through hands-on training, and delivering consumer-facing AI experiences across platforms.
Teams
Brand Creative, Product, Marketing Operations, Innovation Lab, Marketing AI
Global Digital Marketing
Partnered with Nike’s premier brands to envision and strategize customer-facing digital experiences that combine brand storytelling with technical innovation.
Teams
Lebron, Jordan, Kobe, Brand Creative, Product, Marketing AI
Global Retail Stores
Defined a global retail offense with Nike’s C-suite, delivering branded experiences across stores worldwide.
Teams
Global Retail, Omni-channel, Service Design
Global Marketing Operations
Built a new global marketing operations function with Nike leadership, shaping vision, operating models, and OKRs by facilitating and leading multiple hands-on workshops.
Teams
Marketing Ops, Icon Studios Shanghai & LA, Retail, Marketing AI, Icon Studios, Women’s, Digital, Planning, Shared Services, Kids, & Brand Initiatives
Executive Leader for 3+ Years
Gen AI Innovation
// Featured Case Study
Defined Nike’s Generative AI Vision for the CEO of Nike
Led the development of Nike’s AI vision for global marketing, spanning internal marketing operations and consumer-facing experiences.
The work balanced operational rigor with branded execution, demonstrating how generative AI could elevate speed, quality, and storytelling across digital platforms. Directed cross-functional teams and senior stakeholders to align on a single, scalable AI narrative and rollout approach.
After presentation was shared directly to Nike’s CEO, the work enabled executive approval and funding for multiple generative AI pilot initiatives across the organization. It also established a clear north star for how AI would be operationalized and experienced across Nike’s marketing ecosystem.
Global Digital Marketing
// Featured Case Study
Envisioned the future of Jordan inside the Nike App
Directed cross-functional teams across Jordan and Nike Digital to define and deliver the future of Jordan Mode inside the Nike App.
Shaped strategy through customer research and facilitated multiple stakeholder workshops to align the Jordan business around a unified app experience. Established clear principles and guardrails to ensure the experience could scale across seasons, stories, and product drops across the entire Jordan ecosystem.
Positioned Jordan as a first-class destination within the Nike app by consolidating product and storytelling into a dedicated mode, while aligning leadership across Jordan and Nike Digital around a shared vision that clarified priorities, reinforced brand distinction, and enabled Jordan to scale within Nike’s broader digital ecosystem.
Global Retail Stores
// Featured Case Study
Establishing a new global retail operating model for 6,000+ stores
Aligned cross-functional teams across Nike around a renewed retail focus, centered on engaging a younger audience seeking more physical, immersive experiences.
Defined how core store principles, service design, and operational models work together to create a distinct and consistent retail expression globally. The playbook gave teams a shared framework to reference, enabling coordinated decision-making and cohesive execution across regions and store formats.
Global Marketing Operations
// Featured Case Study
Establishing Nike’s global marketing operations function
Partnered directly with the Head of Marketing to stand up a new global marketing operations organization, defining its mission, vision, and operating model.
Designed and facilitated multiple leadership offsites and cross-functional workshops, translating strategic alignment into concrete OKRs tied to enterprise-wide goals.
Established a clear, scalable way of working for marketing operations across Nike, aligning senior leaders around shared priorities and enabling the organization to operate with greater focus, accountability, and consistency at global scale.
